The trend towards Photorealistic 3D Product Visualizations

Photorealistic 3D Product Visualizations are everywhere!

If you look for a product today, you will soon notice that the quality of images is getting better and better. Often online shops, smart device applications and social media platforms enable us to view the products very closely with a zoom function, to make them turn and, in some cases, to even take them apart with a simple mouse click. While doing this the resolution of the image with all its textures remains the same. What we are talking about here are not traditional  photographies anymore but complex, photorealistic 3D product visualizations.

The trend of photorealistic product visualizations!

In the trend of photorealistic product visualizations the products are rebuild on the computer in their very detail and with nature-like textures and lightings making a perfect image that is almost indistinguishable from a high quality photograph.

The advantage? Flexibility!

Once a product is made in 3D, there seem to be endless possibilities. The product cannot only be put out in every exposure, also changes like colors, labels and lightings are easily possible at any time. This makes especially a lot of sense for product series that comes, for example, in different colors. If the product is still in the development and should only be launched in a few weeks, a photorealistic product visualization can help to tease on the product and help the manufacturer to estimate the demand before the official launch. 

 

Photorealistic product visualizations prepare products for the digitalization!

They can be can be made for the use in any online platform and digital technology and they can be adjusted even afterwards. And should the products be animated for a turn or should the customer be able to play with the product with a computer mouse, the file can be prepared exactly for this.

 

                                                         Sounds interesting?

Then have a look at the photorealistic 3D product visualizations of Black & Code at http://www.blackandcode.com/blackandcodeprojects/under ‘Product Visualization’ an. If you have any questions about this topic or need an independent offer for the visualization of your product, feel free to contact us at any time! 

With Hektor, the dragon (Hexe Lilli), into Children’s Animation Movies

We are proud to announce that we have just completed our animation work for the German feature film ‘Hexe Lilli rettet Weihnachten’.

 Continuing the Hexe Lilli series


The movie is the realization of the same-named children’s book from Ludger Jochmann (Knister) and the 3. part of the film series, which is entering the hearts of many families and children since 2009. In ‘Hexe Lilli rettet Weihnachten’ the little witch Lilli (Hedda Erlebach) conjures santa’s little helper (Jürgen Vogel) from the middle age into her world to teach a lesson to her little brother. The unusual visit causes a lot of trouble for Lilli against which only the real santa can help.

 

Animating Hektor

 

Our task in this project was to animate 25 shots of Hektor, the dragon and Lilli’s little friend. With the voice of the well-known German Actor Michael Mittermeier Hektor is giving Lilli advice on how so solve her problems. 

The character animation was done by our team of experienced 3D artists who have been working on other famous feature films like ‘Happy Family’ and ‘Mullewapp’ using the animation software Maya from Autodesk.

The animation had to be completed in a time period of four weeks as the release date of the movie is already the 9th of November 2017. To keep on top of the very tight schedule and to deliver with a short turnaround time our team used the project management softwares Shotgun and F-Track, which we found to be amazing for getting the work efficiently done while keeping the quality up to a high standard. 

 

Trailer and Release

 

The first shots of our animation work can already be seen in the official movie trailer at https://www.youtube.com/watch?v=7m-_xn-I8bM

With our work on Hexe Lilli 3 we have set our foot into the German animation industry and are now hungry and excited for more. Our pipeline for feature film level CGI is ready now and we feel well prepared to take on new animation jobs! 

 

 

Photorealistic 3D product visualizations – check out our Bianco di Puro ‘Volto’ blender commercial

The new age of advertising    

 

 

We all know those glossy shots that are used in extravagant commercials. Those beautiful product visualizations are made to express the flawlessness of a product. Using creative graphics,  perfect

Fluid Simulation: Chocolate on Almond

Black & Code: Chocolate on Almond Fluid Simulation

resolutions and smashing exposures they show the details of the product in an impressive way. In addition, splashing fluids and soft smoke seem to serve as a reminder of the extreme efforts that must have went into the production. 

However, unlike you may assume, the majority of those commercials are not shot with pricey, high-end cameras. Instead, they are often entirely generated on the computer. Nowadays, complex 3D softwares are helping artists to rebuild a product with every detail along to the client’s expectations.

 

The ‘Volto’ blender product visualization 

 

 

In January we have released our first product visualization for our  client Bianco di Puro – the famous high-end blender manufacturer from Cologne. The task was to present the new blender model ‘Volto’ with a product visualization that reflects the charming character of this machine. Volto stands out with its clean unisex design, a modern digital display, a temperature damper and a variety of functions.  In just a few moments this blender uses its powerful motor to create perfect smoothies, almond milk, cashew butter and more.

 

The ‘ product visualization production process 

 

 

Bianco di Puro: Volto: BladesBefore the production we developed mood boards to decide on quality measures and color schemes. In addition, a short animatic helped to present the feeling of how the future advertisement could look like. After agreeing on the overall concept, our 3D team started the production with the help of the latest CGI softwares. The 3D modeling of the blender was done in SideFX Houdini. The same software was also used for setting up the scene, digital cinematography and animation. Finally, all shots were composited and rendered Mantra.  The commercial was output in full HD at 25 frames per second (fps). The commercial was shown at the Ambiente 2017 fair in Frankfurt and can now be found on the website and youtube channel of Bianco di Puro.

 

Produce your product visualization with us!

 

We are looking forward to producing more videos of products from various industries. If you would also like to have a product movie like this, please get in touch with us. Our specialists will help you with the concept and the realization throughout the entire production process. 

Product Visualization: ‘Volto’ Blender